Marvel’s new EIC…

by

is Axel Alonso!

Joe Quesada has rapped up his tenure of just over 10 years as editor-in-chief and become the Chief Creative Officer; his new duties will revolve around TV, movies, and online stuff.

Alonso has been an editor for more than 10 years with Marvel, most notably on Spidey and X-Men titles — meaning he’s already had a hand in Marvel’s biggest cash cows.

Other than that, I really know shit about him, and it’s not like Marvel’s press release (linked at top) is too helpful. But I do wish him the best, and applaud the company’s progressive choice in naming someone named Axel to its top editorial job, given the up-and-down past of people named Axel in creative fields.

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4 Responses to “Marvel’s new EIC…”

  1. gokitalo Says:

    I was about to comment on this a few weeks back, but WordPress ate my post, yaaaaay. Anyway, long story short, this is pretty good news for Marvel. Alonso’s been with the company from the earliest days of the Quesada era and has edited all kinds of comics, like Garth Ennis’ Punisher, X-Statix (formerly the new X-Force) the JMS era Spider-Man comics, Moon Knight and, more recently, the X-Men line (the widely-acclaimed “Messiah Complex” was the first big story to come from his tenure as X-Men editor). He also edited some of Marvel’s more controversial series from the early 2000s, like Rawhide Kid MAX and Captain America: Truth, but eventually everyone realized that it isn’t the end of the world if Rawhide Kid is gay (albeit stereotypically so, from what I hear) or if the first Captain America is black (which was cleverly done and led to the creation of Patriot in Young Avengers). Must’ve been awkward for Rawhide Kid explaining that to the woman he almost married, though, eh?

    It’s funny, I actually have heard in a few places that Axel Alonso isn’t a big fan of superheroes. Yet here he is, taking over Joe Quesada’s role as Marvel EiC. I get the feeling his approach won’t be too different from Joe’s, who left Marvel in much better shape than it was when he became EiC in 2000. Maybe we’ll see some more gritty comics (like I said, he did Punisher, Moon Knight), but nothing too drastic.

    Congrats, Axel!

  2. davidry214 Says:

    It seems like a solid hire, but it’s so difficult to judge the impact of editors on individual titles that it’s beyond me to really guess. But considering Quesada essentially got promoted out of the EIC job (unlike many people to hold that position in the past, who had to be fired), he presumably had a major hand in picking his replacement. So I imagine you’re spot-on in saying there won’t be many big differences.

    Quesada’s time as EIC was a mixed bag. Financially speaking, you’re right that he left the company in much better shape than he found it. Given that he took over the job not too long after the massive late ’90s bubble burst that nearly killed the entire industry, that’s somewhat to be expected. Early on, he seemed to occasionally be controversial just for the sake of it, and it seemed to me at times almost like he missed the spotlight. But he definitely settled into the job and seemingly became more flexible; after proclaiming early in his tenure that Marvel characters would no longer come back from the dead, he later allowed Bucky, supposedly the king of untouchable dead characters, to be revived. I do feel like much of his success was serendipitous, as he was fortunate enough to govern during the comic movie boom. He himself was a big part of the superstar artist group that helped define ’90s comics, and the second half of his tenure seemed to be about turning much of Marvel over to “superstar” writers, namely Brian Michael Bendis and Mark Millar (with some Ed Brubaker and John Michael Straczynski thrown in there). I still feel like he overplayed that hand, but hey, sales disagree.

  3. gokitalo Says:

    Although on the flip side, Joe gave creators more control over their work than Marvel had in years. Even if things became more editorially-driven later on with “No More Mutants” and “No More Spider-Marriage), comics like Grant Morrison’s New X-Men and Bendis’ Daredevil went pretty much untouched by restrictive editorial interference. Compare this to most Marvel 90s titles, ESPECIALLY the X-Titles, which were extremely editor-driven. I think creativity-wise, Marvel became a much healthier environment during the Quesada days, which is something Joe had a LOT to do with.

  4. davidry214 Says:

    Very valid point. And while that’s a good thing overall, it’s also a double-edged sword. Creator freedom gives you things like Greg Pak’s “World War Hulk,” but it also gives you Jeph Loeb’s “OK guys so now there’s going to be, like, a WHOLE BUNCH of Hulks and there’s a red one, see, but who is he, right, but then there’s still that original Hulk or whatever and OH YEAH a red She-Hulk too, because, you know, boobs. And everyone is all like, BAM, and then the other people are all like, BOOM, and come on guys it’s going to be totally rad.”

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